One day I was experimenting on better uses of purple corn juice in beverages and how to make it cheaper when marketing. Then I thought of one of my favorite drinks–lemon and honey. I can make them a base for my purple corn juice and come out with a new delicious beverage–Purple Lemon Honey.
So what I did was to make a regular lemon juice sweetened with honey, added 30 to 50 ml of purple corn juice, and put in lots of ice cubes. The result? Lychee flavored juice! So, with that, you can sell purple corn juice cheaper. Put out an ad that says, “Purple Lemon Honey in Lychee Flavor,” and sell a tall icy glass (about 250 ml) for P20 to P25. If you don’t have lemon around, try kalamansi.
Lemons are rich in Vitamin C and antioxidants like hesperetin and naringin that fight free radicals and protect DNA cells. It also has some Vitamin A, some B complex, and some minerals like potassium and calcium. Kalamansi, on the other hand, is said to have more Vitamin C than lemon. Moreover, it has some Vitamin B, niacin, riboflavin, calcium, protein, and iron.
Honey is said to be 80 percent natural sugar, 18 percent water, and 2 percent vitamins, minerals, pollen, enzymes, and protein.
If you have a food booth selling finger foods and drinks (which is a fad today in Manila), like siomai or squid balls and gulaman (seaweed jelly), try displaying an ad about Purple Lemon Honey in Lychee Flavor. That easily catches attention, especially if you enumerate the ingredients–purple corn juice from Peru, lemon, and honey. Then add how the juice is “all-natural, no artificial flavors, no chemicals, and no sugar.”
The moment your customers see “purple corn juice from Peru,” they’d start getting curious, ask you about it, and likely buy. Not many beverages today–if any–offer something like that. And it will help to have a bottle of purple corn juice on display on your booth so you can easily point to it when customers start getting noisy. They may even buy one bottle or come back to get money to buy one.
So, keep several bottles in your booth, just in case.